"Raise the Bar" by Jon Taffer is likely a motivational and business-oriented book that offers insights and strategies for transforming struggling businesses, particularly bars and restaurants. Drawing from his experience as a bar and nightlife expert, Taffer likely provides practical advice on improving operations, increasing profitability, and creating memorable customer experiences. With a focus on leadership, marketing, and innovation, "Raise the Bar" is likely a resource for entrepreneurs, business owners, and anyone seeking to elevate their business practices and achieve success in the hospitality industry.